How exterior paint affects home value
Multiple real estate studies show that exterior paint is one of the highest-ROI home improvements. A fresh, well-chosen exterior paint scheme can add 2–5% to a home's perceived value — thousands of dollars on a typical home — and significantly reduce time on market when selling.
The key word is "well-chosen." A fresh coat of the wrong color can actually hurt curb appeal. Virtual visualization eliminates this risk by letting you evaluate color choices on your specific home before committing to the expense of a full exterior paint job.